Tips / How To’s

With buy one, give one businesses and social enterprises popping up nearly everywhere these days, it’s no surprise that critics of the giveback business model are also making their voices …
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A “socially good” company is a label we are seeing and hearing a lot of right now. It’s a concept that merges everyday business practices with a responsibility to value …
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Marketing can be one of the most exciting parts of a business or product launch. Thanks to technology, you have more ways to market than ever.

But all of that …
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So you’re an entrepreneur and your business has started seeing some success. We hate to be the ones to burst your bubble, but don’t get too​ excited. Of course, you deserve a huge congratulations …
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This will be the first of two articles discussing the important issues that should be considered by anyone starting a nonprofit organization. If you are planning to start an organization …
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There is a strong, even evolutionary association between leadership and power. It’s coded in us to see those that take charge as those that are somehow more than us, better …
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People are often mistaken in the belief that in order to enjoy their job, they need to pursue their “passion”. Is following your passion worth it? Truth is, passion is …
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When I was five years old, my parents made the decision to move the entire family from our comfortable home in Boise, Idaho to a small jungle village in South …
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Collaborations for business and startups have helped many companies to grow. At MATTER, we believe that being a collaborative brand enables us to build a network that creates access to …
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The Beatles once sang, “I get by with a little help from my friends.” When you’re building a company from scratch, attempting to sway fickle consumers, managing a team and …
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There’s a code at the Open Society Foundation that reimburses employees for bringing a housewarming gift if they choose to stay at a friend’s house during their work travels.

A …
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In most of our communications, we tend to use analysis to persuade others, despite substantial evidence indicating that people are more effectively affected by stories. When it comes to getting …
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The hashtag. Used in memes, Tweets, selfies, commercials, and just about everywhere we look…

Widespread use began with Twitter in 2009, but it now extends throughout social media. The hashtag …
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For individuals launching a startup, the word “sales” can cause a form of fear or paralysis. In a startup culture where wearing many hats comes with the territory, sales is sometimes …
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You may not know it, but Cause Marketing is all the rage in the social impact space these days. So, what is it? Cause Marketing is a joint effort between …
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Starting a business is difficult – you have your customers, plans for growth and cash flow to worry about, not to mention the daily stresses that come with running a …
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Entrepreneurs are thought leaders, ambitious and driven. On the flip side, they can be rather rebellious, anxious, emotional and neglect their health, sleep, and rest. Our generation has been pitted …
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When you attempt to solve a problem, are you thinking with a clear, open mind, available to any solution that presents itself? Or are you thinking from your own lens …
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Over the past years, social enterprises have gained increasing popularity. The prospect of being able to make money while making an impact on the world is exciting, and people like …
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I have probably failed more than I would like to admit. But I have also been very successful. In retrospect, looking at the times I have failed versus the time …
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There’s a lot of talk about the importance of diversification in business. Just ask Martha Stewart or Oprah, who are both great examples of people who have taken skill sets …
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So you’ve chosen your company name, branding, stationery, and mission statement. Now it’s time to pump up your online presence, right? Yes! That is, if you want people to find …
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Most non-profits – large and small alike – use volunteers in some capacity.  As they should! Volunteers can make vital contributions to the mission, provide incredible energy to the organization, …
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By equating a boss with a leader, do we limit the potential of everyone to be a leader? A boss is just a title, whereas leadership shows up in a …
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An idea is just 1% of the final product. 99% is execution.

The people you work with will make or break a business, particularly so if you are planning …
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