Tips / How To’s

A “socially good” company is a label we are seeing and hearing a lot of right now. It’s a concept that merges everyday business practices with a responsibility to value …
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Marketing can be one of the most exciting parts of a business or product launch. Thanks to technology, you have more ways to market than ever.

But all of that …
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So you’re an entrepreneur and your business has started seeing some success. We hate to be the ones to burst your bubble, but don’t get too​ excited. Of course, you deserve a huge congratulations …
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This will be the first of two articles discussing the important issues that should be considered by anyone starting a nonprofit organization. If you are planning to start an organization …
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There is a strong, even evolutionary association between leadership and power. It’s coded in us to see those that take charge as those that are somehow more than us, better …
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People are often mistaken in the belief that in order to enjoy their job, they need to pursue their “passion”. Is following your passion worth it? Truth is, passion is …
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When I was five years old, my parents made the decision to move the entire family from our comfortable home in Boise, Idaho to a small jungle village in South …
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Collaborations for business and startups have helped many companies to grow. At MATTER, we believe that being a collaborative brand enables us to build a network that creates access to …
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The Beatles once sang, “I get by with a little help from my friends.” When you’re building a company from scratch, attempting to sway fickle consumers, managing a team and …
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There’s a code at the Open Society Foundation that reimburses employees for bringing a housewarming gift if they choose to stay at a friend’s house during their work travels.

A …
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In most of our communications, we tend to use analysis to persuade others, despite substantial evidence indicating that people are more effectively affected by stories. When it comes to getting …
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The hashtag. Used in memes, Tweets, selfies, commercials, and just about everywhere we look…

Widespread use began with Twitter in 2009, but it now extends throughout social media. The hashtag …
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For individuals launching a startup, the word “sales” can cause a form of fear or paralysis. In a startup culture where wearing many hats comes with the territory, sales is sometimes …
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You may not know it, but Cause Marketing is all the rage in the social impact space these days. So, what is it? Cause Marketing is a joint effort between …
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Starting a business is difficult – you have your customers, plans for growth and cash flow to worry about, not to mention the daily stresses that come with running a …
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Entrepreneurs are thought leaders, ambitious and driven. On the flip side, they can be rather rebellious, anxious, emotional and neglect their health, sleep, and rest. Our generation has been pitted …
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When you attempt to solve a problem, are you thinking with a clear, open mind, available to any solution that presents itself? Or are you thinking from your own lens …
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Over the past years, social enterprises have gained increasing popularity. The prospect of being able to make money while making an impact on the world is exciting, and people like …
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I have probably failed more than I would like to admit. But I have also been very successful. In retrospect, looking at the times I have failed versus the time …
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There’s a lot of talk about the importance of diversification in business. Just ask Martha Stewart or Oprah, who are both great examples of people who have taken skill sets …
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So you’ve chosen your company name, branding, stationery, and mission statement. Now it’s time to pump up your online presence, right? Yes! That is, if you want people to find …
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Most non-profits – large and small alike – use volunteers in some capacity.  As they should! Volunteers can make vital contributions to the mission, provide incredible energy to the organization, …
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By equating a boss with a leader, do we limit the potential of everyone to be a leader? A boss is just a title, whereas leadership shows up in a …
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An idea is just 1% of the final product. 99% is execution.

The people you work with will make or break a business, particularly so if you are planning …
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A business is made up of hundreds of decisions everyday. Who to work with, what to produce, what message to put out, to when to launch a certain product …
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