Thanks to 24/7 digital connection between consumer and company, the responsibility of enterprises is under scrutiny more than ever before.
Every purchase made by the public today is …
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Social media is a game changer. On this platform, individuals and companies of various scales have the opportunity to play on the same field. Your brand, which includes your social …
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This article focuses on the challenge of how to increase the real impacts that social enterprises make. How can we accelerate the scaling of impactful social enterprise experiences? In short, …
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Last month, part one of this article discussed the compensation and revenue related restrictions on nonprofits, and how that relates to the overall purpose of nonprofit organizations. This month, part …
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With buy one, give one businesses and social enterprises popping up nearly everywhere these days, it’s no surprise that critics of the giveback business model are also making their voices …
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A “socially good” company is a label we are seeing and hearing a lot of right now. It’s a concept that merges everyday business practices with a responsibility to value …
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Marketing can be one of the most exciting parts of a business or product launch. Thanks to technology, you have more ways to market than ever.
But all of that …
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So you’re an entrepreneur and your business has started seeing some success. We hate to be the ones to burst your bubble, but don’t get too excited. Of course, you deserve a huge congratulations …
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This will be the first of two articles discussing the important issues that should be considered by anyone starting a nonprofit organization. If you are planning to start an organization …
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There is a strong, even evolutionary association between leadership and power. It’s coded in us to see those that take charge as those that are somehow more than us, better …
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People are often mistaken in the belief that in order to enjoy their job, they need to pursue their “passion”. Is following your passion worth it? Truth is, passion is …
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When I was five years old, my parents made the decision to move the entire family from our comfortable home in Boise, Idaho to a small jungle village in South …
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Collaborations for business and startups have helped many companies to grow. At MATTER, we believe that being a collaborative brand enables us to build a network that creates access to …
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The Beatles once sang, “I get by with a little help from my friends.” When you’re building a company from scratch, attempting to sway fickle consumers, managing a team and …
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There’s a code at the Open Society Foundation that reimburses employees for bringing a housewarming gift if they choose to stay at a friend’s house during their work travels.
A …
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In most of our communications, we tend to use analysis to persuade others, despite substantial evidence indicating that people are more effectively affected by stories. When it comes to getting …
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The hashtag. Used in memes, Tweets, selfies, commercials, and just about everywhere we look…
Widespread use began with Twitter in 2009, but it now extends throughout social media. The hashtag …
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For individuals launching a startup, the word “sales” can cause a form of fear or paralysis. In a startup culture where wearing many hats comes with the territory, sales is sometimes …
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You may not know it, but Cause Marketing is all the rage in the social impact space these days. So, what is it? Cause Marketing is a joint effort between …
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Starting a business is difficult – you have your customers, plans for growth and cash flow to worry about, not to mention the daily stresses that come with running a …
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Entrepreneurs are thought leaders, ambitious and driven. On the flip side, they can be rather rebellious, anxious, emotional and neglect their health, sleep, and rest. Our generation has been pitted …
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When you attempt to solve a problem, are you thinking with a clear, open mind, available to any solution that presents itself? Or are you thinking from your own lens …
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Over the past years, social enterprises have gained increasing popularity. The prospect of being able to make money while making an impact on the world is exciting, and people like …
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I have probably failed more than I would like to admit. But I have also been very successful. In retrospect, looking at the times I have failed versus the time …
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There’s a lot of talk about the importance of diversification in business. Just ask Martha Stewart or Oprah, who are both great examples of people who have taken skill sets …
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