Tips / How To’s

An idea is just 1% of the final product. 99% is execution.

The people you work with will make or break a business, particularly so if you are planning …
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A business is made up of hundreds of decisions everyday. Who to work with, what to produce, what message to put out, to when to launch a certain product …
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If you ask Google whether you should start a business with friends, you will find a plethora of articles telling you that it’s not a good idea. They’ll warn you …
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Expensive galas, charity months, Giving Tuesday, Holiday Giving, year-end gifts – the list goes on for charity campaigns and major days of giving that fall on nearly every day of …
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Hands-on experience is hard to come by when information is ubiquitous and cheap. It’s too tempting to keyword search your audience. Too easy to pull up competitor websites, buy market …
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It’s one thing to launch an idea / start a business selling your services, but the world of selling product – any product – is a whole new ballgame. Competition, …
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Chances are you have an idea that you want to turn into a business. The plan to take that idea to the market is commonly known as a startup in …
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So you want to start a social enterprise? First of all, good for you! It takes a special sort of courage to start your own business, and if you’re seriously …
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We’re almost in the third month of the year. Chances are you refreshed yourself for the new year and started out strong, but now you’re beginning to lose momentum and …
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This article was created in response to my article “From One Entrepreneur To The Next: 10 Point Survival Strategy” where I talk about the do’s and don’ts of entrepreneurship. Now, WIT teen …
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Running a nonprofit is time consuming and finding the energy for extra activity outside of daily operations is rare. Yet and still, social media is an extremely important way for …
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Stories are road-maps leading us to a destination that have yet to be uncovered. Our stories are our internal compass and without one we remain lost in the vastness of this …
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“Here, in my solitude, I have the feeling that I contain too much humanity.” — Ingmar Bergman

When you’re working towards a social good you feel like you have two …
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Today’s culture calls for constant communication on various platforms giving us the opportunity to build many relationships which are tremendous for our businesses and nonprofits. However, we are becoming relationally …
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Images are important, right? Images draw in viewers, tell stories, and facilitate the sharing of experiences. This is a fundamental principle of online publishing. If you are familiar with this …
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By this point in January, it can feel like all the bubbly optimism of the New Year is slipping into the past. The weather for a lot of us is …
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Having a board of directors is not only a legal requirement for nonprofits; it’s a powerful business strategy. Think of your board members as your super-volunteers and build a …
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After five years of launching and running WIT (www.doingwit.org) I’ve learned a bit about what to do and a lot about what not to do. Here are some things that …
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If you are in the early stages of starting a non-profit organization (“NPO”) it’s likely that you’ve been told to incorporate in Delaware, rather than your home …
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We’ve officially made it to December, and the holiday season is in full gear. While you may still have time to shop, you don’t have much time to promote …
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At verynice, we have what many consider to be an “extreme” commitment to pro-bono service: For close to a decade, we have been giving at least half …
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If you are reading Conscious Magazine, chances are you have—or will—launch an innovative business that deserves protecting.

To protect your brand, you should look into applying for …
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Courtesy of Nora Abousteit, Founder and CEO of Kollabora

Often times you’ll hear the Conscious team mention that community is everything to us.  Meet us once …
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Decide if you are running a successful organization or an expensive hobby. No I’m not kidding. Make that decision consciously. An expensive hobby only drains cash. A successful organization …
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Now that you’ve integrated social good into your business model, it’s time to focus on branding. Your brand is a big investment, but it’s also so much …
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