Brand Building

We’re summer refreshing during June by digitally decluttering. Why? Too many notifications, emails, direct messages, and texts constantly popping up on our phones can distract us from having a productive …
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If you are an entrepreneur, then you understand the importance of forward and creative thinking. While money is always essential in the corporate world, smart entrepreneurs know that they should …
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During intense uncertainty, we have never been more certain about the power of community to drive meaningful connections. Dan Roberts, a psychotherapist, says, “Humans are born wired for connection – it’s in …
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This month we watched hotels, restaurants, and other non-essential businesses close their doors and lay off staff. Business owners must now analyze how the global pandemic disrupted “business as usual” …
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In the ’90s, during the civil war in Somalia, the term “mission creep” was first used by reporters in the United States. It is identified, in this example, as entering …
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When you have worked as a regular employee for most of your life, self-employment might feel like the ultimate breakthrough. You are your own boss, your working hours are flexible, …
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Though I am embarrassed at times to admit it, it took me several years to realize that I had allowed my intense work in Haiti and the Dominican Republic to …
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Knowing your donors and how to engage with them is the key to planning a successful fundraising event. Whether it’s a traditionally seated gala or a casino night for your …
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The world is full of inspiring people, but there are two main obstacles to adding these people to your network: (1) How or where do you find them? (2) After …
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This April I attended the invitation-only event “New Frontier of Brands That Do – Do Good,” hosted by Ogilvy PR and Good Scout Group bringing together brand leaders to discuss corporate responsibility trends …
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For many of us, creating a product is the ultimate dream. The idea that you designed and produced a physical product that lives out in the world is exciting, to …
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There is so much advice out there about starting up a company and much of it is anecdotal. Some of it offers step-by-step methodologies for finance, sales, legal, and marketing …
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Small Businesses and nonprofits are a match made in heaven. When done correctly, these strategic partnerships can create incredible value for both parties. One amazing opportunity no small business should …
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As crazy as it sounds, donating money to a cause isn’t always easy. Sometimes, the process might not even feel good–which is the complete opposite of how we’re supposed to …
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Investing in your community is a lifeline for your organization. When you have a strong and loyal community behind you who sees your vision, understands what you …
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Marketing can be one of the most exciting parts of a business or product launch. Thanks to technology, you have more ways to market than ever.

But all of that …
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In most of our communications, we tend to use analysis to persuade others, despite substantial evidence indicating that people are more effectively affected by stories. When it comes to getting …
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Starting a business is difficult – you have your customers, plans for growth and cash flow to worry about, not to mention the daily stresses that come with running a …
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There’s a lot of talk about the importance of diversification in business. Just ask Martha Stewart or Oprah, who are both great examples of people who have taken skill sets …
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If you ask Google whether you should start a business with friends, you will find a plethora of articles telling you that it’s not a good idea. They’ll warn you …
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It’s one thing to launch an idea / start a business selling your services, but the world of selling product – any product – is a whole new ballgame. Competition, …
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So you want to start a social enterprise? First of all, good for you! It takes a special sort of courage to start your own business, and if you’re seriously …
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We’re almost in the third month of the year. Chances are you refreshed yourself for the new year and started out strong, but now you’re beginning to lose momentum and …
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