About Victor Yocco, PhD

Victor is an author, speaker, and Research Director at a Philadelphia based digital design and development firm. He regularly writes and speaks on the application of psychology to design and addressing the culture of alcohol in design and technology fields. He has written for A List Apart, Smashing Magazine, UX Booth, User Experience Magazine (UXPA) and many more. He is the author Design for the Mind, a book forthcoming from Manning Publications on the application of principles of psychology to design. Victor has appeared as a guest on a number of design and lifestyle focused podcasts.