You’ve done the late nights, and have a collection you are proud of, but now you need sales. If the sound of crickets is all too familiar, then it’s time to adjust your marketing strategy. These days, it is easier than ever to create a collection and launch a business, but that also means you are entering a very crowded market and will need to differentiate yourself to get the attention of your highly targeted consumer. Social media is the gateway to introducing yourself, building relationships, and ultimately establishing advocates for your brand. Here are 5 key ways you can tweak your strategy to begin finding your cult following:
01 | HAVE A STORY
The difference between Times Square and BuzzFeed is the approach through story. We are trained to block out blatant advertising these days, but we connect and share through story…Your story makes you different. Your story makes you more than just another bag brand or jewelry line.
02 | DEFINE YOUR AUDIENCE
Be specific. Everyone is already talking to the fashionable millennial, how are you going to build your following if you are a follower yourself? Now list every detail you can about this audience. What do they eat, where do they vacation, who do they wear, who are their heroes? Then start speaking by these guidelines. The clearer the picture you paint, the clearer your voice will be to them.
03 | CREATE A CALENDAR
This helps for two reasons. First, you are busy and having pre-determined content will allow to create it quicker and in advance so all you’re do is maintaining throughout the month. Second, this allows your content to be cohesive across platforms. So if you zoom out and look at everywhere your brand is, it is also cohesive brand identity.
04 | ENGAGING CONTENT
Basic Social Media 101 is to be posting content people will actually want to look at, follow, and ultimately share with their sphere of influence. Change it up with quotes, product, lifestyle imagery. Create hashtag campaigns, encourage your followers to be a part of your story and then repost them! Always be commenting, following, and liking other people’s content. People respond to a conversation not a megaphone.
THR3EFOLD has assembled experts from across the industry to give you the tools that you need to have a successful market. From trend forecasting to strategies on wholesale and marketing this intimate gathering is designed to get you the attention you need to leave armed with a game plan to move your business forward. Sign up with the code: CONSCIOUS to receive a discount.
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FROM THE EDITOR
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