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About A Boy Named Sue

It started in early 2012, over lunch at some faux French cafe in Hong Kong, with an idea of bringing together designers with a visionary approach, blending goodwill with aesthetics. We were fed up with the dirty business of fashion, the environmental degradation caused by the industry and the lack of respect towards people who make our clothes. United by the desire to find truly sustainable fashion that did good and looked good, we embarked on a 'let's see what's out there' designer search mission. Amazed and inspired by what we had found, we decided to bring them all under one platform and so A Boy Named Sue was born.
Latest Posts | By A Boy Named Sue
North America: The Revival of Homegrown Fashion
2 years ago

North America: The Revival of Homegrown Fashion

Moving on from the spotlight on Asia’s fashion innovators, we look ahead into the birthplace of the “new-age” green movement in North America.

While designers in Vietnam or Cambodia struggle …
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Asia’s Innovators in the Fashion Industry
2 years ago

Asia’s Innovators in the Fashion Industry

From my previous article we understand why ethical fashion needs to be a priority and know that our consumption choices in buying better is a way to pioneer change. But …
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Fast Fashion Needs Globalized Intervention And Slow Fashion Needs Globalized Participation: 3 Ways To Pioneer Change
2 years ago

Fast Fashion Needs Globalized Intervention And Slow Fashion Needs Globalized Participation: 3 Ways To Pioneer Change

When it comes to the slow movement, the food sector has progressed in educating and nurturing our palettes with eating local, seasonal ingredients and a farm-to-table ethos. Eliminating all kinds …
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Mindfully Made: 3 Things You Should Know Before Purchasing Any Garments
2 years ago

Mindfully Made: 3 Things You Should Know Before Purchasing Any Garments

To kick off the fashion revolution here at Conscious, we gave you 5 points as to why sustainability has to move up the priority list. Seeing how the production of …
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5 Points as to Why Sustainable Fashion Has to Move Up the Priority List
2 years ago

5 Points as to Why Sustainable Fashion Has to Move Up the Priority List

Samantha Wong and Tania Reinert-Shchelkanovtseva of A Boy Named Sue join Conscious to share about “Why Sustainable Fashion Matters” here on consciousmagazine.co. Check out their interview and feature here. This article …
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