Soul Carrier—Bags That Have Soul And Are A Force For Good
Summer, the vacation-spirited season, engages an insouciant mindset with indulgence, recreation and re-discovery of self. Despite one’s career, professional or academic, summer rallies for quality cherished moments.
This July, a progressive lifestyle brand called Soul Carrier launched its newest collection of handbags, The Conscious Intentions Collection. Each campaign (beginning with Journey, followed by Authentic Change, and currently Conscious Intentions) is modeled after philanthropic values. Jennifer Paige Boonlorn, the Founder and Creative Director of Soul Carrier, credits the social impact of her brand with a sincere passion for purposeful fashion.
In the year 2000, while an undergraduate student at the W.P Carey School of Business at Arizona State University, Boonlorn was suddenly struck by familial tragedy. Though challenged by tragedy, Boonlorn sought to discover and act upon her true purpose. An education at Parsons The New School for Design in New York City provided guidance for her visionary spirit. Today, she explains that her “desire to create has trumped any other mission in life.”
For the debut of Soul Carrier, Boonlorn announced The Journey Collection, which exhibited the influence of art, travel and life experiences on her interpretation of fashion. Authentic Change, the second collection distinguished by impressive silhouettes and bold color, fostered conversations apropos of self-confidence. Conscious Intentions, the third collection, campaigns for the shining characteristics of human character:
- The Illumination Clutch celebrates and honors individuality and confidence.
- The Integrity Tote makes a feature of generosity.
- The Authenticity Tote is beautiful both inside and out.
- The Tenacity Messenger Tote is an ode to the colors that flash throughout the avenues during commute.
- The Perseverance Case pays tribute to the determined architect whose buildings stand for our cities.
Source: Soul Carrier, The Conscious Intentions Collection
Support for Soul Carrier has been avowed in the local community and beyond. Specifically for the launch of the newest collection, the company turned to Kickstarter.
By incorporating the funding platform into its campaign, Soul Carrier manifests its commitment to socially responsible entrepreneurship. A pledge for Conscious Intentions promises a charitable donation to the Children’s Shelter of Crisis Nursery in Downtown Phoenix. Shelter staff is available 24/7 to provide the medical, social/behavioral, education and counseling care necessary for children ranging from birth to 8 years of age. Using business as an ultimate force for good is the strongest foundation for Soul Carrier’s development into a Certified Benefit Corporation.
Within just 56 hours of launching their Kickstarter campaign, Soul Carrier met the $10,000 original fundraising goal, of which $2,500 will directly benefit the Children’s Shelter. Shortly thereafter, the company announced its new milestone “stretch” goal of $20,000, which could give hope of $5,000 for donation to the Children’s Shelter. Given the positive feedback Soul Carrier has received thus far, Conscious Intentions may very well realize this goal.
FROM THE EDITOR
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